Top 5 Pillows of 2025 – A Buyer’s Guide
Don't buy a pillow until you read this!
Waking up with neck pain isn’t the way most people like to start their day. After a long night of sleep, you should wake up content and well-rested, not irritated and tired. In most cases, a sore neck is a result of your sleeping position or the type of pillow you use. Luckily, switching out your pillow is a quick fix that can drastically improve your life—while asleep and awake.
The best way to support your head and neck while sleeping is with a pillow that has the right amount of plush and won’t clump. These pillows ensure that you won’t wake up with a stiff neck. Whether you’re a side, back, or stomach sleeper, the ideal pillow will provide comfort, support, and pressure relief.
The majority of high-quality pillows come with hefty price tags, however, we’re here to help navigate you through the endless amount of pillows on the market.
It can be difficult to know which is the best pillow on the market. That's why Cosy Living has compiled months of research about this emerging category. We’ll show you what to look for and what to avoid when picking your perfect pillow, and how it can help transform your sleep.
Benefits of Extra Sleep & Rest:
Helps You Maintain Weight[1,2,3]
- Better Energy Control
- Maintain Correct Hormone Levels
Cognitive Health[4]
- Boosts Memory
- Enhances Processing Speed
Cardiovascular Health[5,6]
- Aids Cardiovascular Function
- Helps Maintain Normal Blood Flow
Strong Immune System[7,8]
- Bolsters Immune System
- Helps to fight off illness & infection
What You Need In The Perfect Pillow
Taking all of the healthful attributes listed above into consideration, we've boiled down a list of four key characteristics you should always look for in a great pillow for sleeping. Try to seek out all of these qualities:
Head & Neck Support
It’s simple to create a pillow that’s cosy, but when it comes to the ideal pillow, there’s a fine line between cosy and too firm. The ideal pillow cradles the neck and head, while also creating a better breathing path for sleepers of all kinds. Look for a pillow that is filled with a plush, clump-resistant down alternative fill.
Temperature-Regulating Material
While there are plenty of pillows made to help you endure either hot summer nights or cold winters, the best pillows are those that are great for all seasons.
Many pillows with cotton casing claim to be breathable and cooling, but they tend to trap heat after hours of laying in bed.
On the other hand, pillows with a bamboo casing are naturally temperature-regulating and wick away moisture, allowing you to stay cool and dry year-round, especially in the summer!
Removable Casing
You may not think about it, but the wrong pillow can actually be harmful to your health. Traditional pillows are a breeding ground for bacteria and allergens causing acne, irritated skin, and allergy symptoms like itchy throat and runny nose.
You can avoid these issues by buying a hypoallergenic pillow that has a removable case for machine washing.
There’s nothing worse than noticing your pillow slowly flattening after only a few months of use. Make sure to look at reviews to see how long pillows stay supportive and distribute weight evenly.
What To Avoid When Buying Pillows
Non-Hypoallergenic Filling
You want a pillow that contours to your body and fits your unique support needs. Pillows that are too solid are highly unlikely to fit you perfectly.
So many traditional-style pillows are made using old outdated methods, such as down or feather pillows. In many instances, the down and feather filling for these pillows is not thoroughly cleaned, which can be a cause of concern for those with sensitive skin and noses.
Traditional pillows also often use cotton pillow covers that absorb moisture and cause sensitive skin to experience possible reactions
Many pillows contain a filling that’s full of chemicals that are harmful to your body and the environment. It's incredibly important to look for Certi-PUR certifications when buying pillows.
Consumers don’t typically take into consideration that the contents of their pillows may be dangerous. The best way to ensure your pillow is free of chemicals and/or harmful substances is to buy from one of the reputable brands carrying Certi-PUR Certifications. Certi-PUR ensures that the contents of your pillow don’t contain heavy metals, formaldehyde, ozone depleters, and other harmful chemicals.
TOP 5 PILLOWS OF 2025
Based on our own extensive research, the metrics provided by our Cosy Living Ranking System, and consideration of thousands of reviews by shoppers just like you, we've compiled a list of what we've found to be the top five products in this category, on the market today.
1. Luxury Bamboo Pillows
Total Ranking
1340 votes
9.7/10
A+
Overall GradePROS
- Adjustable Fill for Customised Support & Comfort
- Luxuriously Soft & Cooling Bamboo Viscose Cover
- Best Value & Quality for the Price
- Durable & Easy to Maintain
- Excellent Customer Service
- 90-Day, Risk-Free, Money-Back Product Guarantee
- Removable Cover for Easy Washing
CONS
- Only Available Online
The Bottom Line
Cosy House Collection's Luxury Pillow offers an incredible value featuring adjustable memory foam fill, giving you that 'just right' support and comfort that's packed with many healthful benefits. The natural, temperature-regulating bamboo viscose zippered pillow cover is machine-washable and perfect for year-round use. Wake up truly refreshed.
Sleep with peace of mind knowing these pillows been tested rigorously to ensure there are no harmful chemicals and contaminants.
Their return policy includes a 90-day, risk-free, money-back guarantee, proving the company stands behind its products.
*Results are based on the CosyLiving Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
Learn About Our Top Pick2. Premium Adjustable Pillow
Total Ranking
742 votes
9.1/10
A-
Overall GradePROS
- Bamboo Pillow Cover
- Adjustable Foam
- CertiPUR-US Certified
- Minimalistic Design
CONS
- Foam Tends to Clump Together
- Pricey
The Bottom Line
Coop's Pillow stands out with its bamboo pillow cover and adjustable memory foam, providing a customizable sleep experience. The use of CertiPUR-certified foam and a minimalistic design further enhance its appeal.
However, the foam has a tendency to clump together, which can affect comfort. While Coop offers a variety of pillows, we didn't find a significant performance advantage to justify the higher price tag.
*Results are based on the CosyLiving Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
Learn More3. Adjustable Pillow
Total Ranking
263 votes
8.7/10
B+
Overall GradePROS
- Adjustable
- Moisture Wicking Pillow Cover
- Live Customer Support
CONS
- Expensive
- Heavy
- Not as Adjustable as Other Picks
- Limited Return Period
The Bottom Line
Purple's Adjustable Pillow can be pretty comfortable, however, the adjustable boosters don't work as well as we hoped. While we give Purple bonus points for trying to create an adjustable pillow filling that’s less messy, it just tends to be not as comfortable as the others previously mentioned.
With that being said, the mesh outer layer is quite cooling, making it a good choice for sweaty sleepers.
*Results are based on the CosyLiving Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
Learn More4. Foam Pillow
Total Ranking
494 votes
7.9/10
B-
Overall GradePROS
- Breathable
- OEKO-Tex Certified
- CertiPUR-US Certified
CONS
- Expensive
- Not Adjustable
- Extremely Firm
- Only 30-Day Return Policy
The Bottom Line
The Foam Pillow for Sleeping by Casper features CertiPUR Memory foam, however, it is not adjustable. While the pillow does offer decent support for some, the 5-centimetre loft can leave much to be desired for many sleepers.
Some reviewers also state they have had issues with firmness and waking up itchy. While it's still a decent pillow, if you're looking for the best pillow for your money we recommend skipping this one for a cheaper option.
*Results are based on the CosyLiving Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
Learn More5. Shredded Memory Foam Pillow
Total Ranking
571 votes
7.3/10
C+
Overall GradePROS
- Adjustable
- For All Types of Sleepers
- Washable Cover
- 100 Night Trial
CONS
- Firm
- Not As Breathable
- Overfilled Upon Arrival
The Bottom Line
Molblly's Shredded Memory Foam Pillow is designed to adjust to your needs, with a zippered cover that lets you add or remove filling for the perfect loft. Plus, it's washable and comes with a 100-night trial!
While some find it a bit on the firm side, and it might sleep a little warm, the ability to customize your comfort level makes this a great option for all types of sleepers who are willing to experiment a bit to find their perfect snooze.
*Results are based on the CosyLiving Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
Learn MoreResources:
- Sharma, Sunil & Kavuru, Mani. (2010). Sleep and Metabolism: An Overview. International journal of endocrinology. 2010. 10.1155/2010/270832.
- Leproult, R., & Van Cauter, E. (2010). Role of sleep and sleep loss in hormonal release and metabolism. Endocrine development, 17, 11–21. https://doi.org/10.1159/000262524
- Papatriantafyllou, E., Efthymiou, D., Zoumbaneas, E., Popescu, C. A., & Vassilopoulou, E. (2022). Sleep Deprivation: Effects on Weight Loss and Weight Loss Maintenance. Nutrients, 14(8), 1549. https://doi.org/10.3390/nu14081549
- Diekelmann S. (2014). Sleep for cognitive enhancement. Frontiers in systems neuroscience, 8, 46. https://doi.org/10.3389/fnsys.2014.00046
- Suni, E., & Callender, E. (2022, September 22). How sleep deprivation affects your heart. Sleep Foundation. Retrieved January 23, 2023, from https://www.sleepfoundation.org/sleep-deprivation/how-sleep-deprivation-affects-your-heart
- Nagai, M., Hoshide, S., & Kario, K. (2010). Sleep duration as a risk factor for cardiovascular disease- a review of the recent literature. Current cardiology reviews, 6(1), 54–61. https://doi.org/10.2174/157340310790231635
- Irwin, M.R. Sleep and inflammation: partners in sickness and in health. Nat Rev Immunol 19, 702–715 (2019). https://doi.org/10.1038/s41577-019-0190-z
- Imeri, L., & Opp, M. R. (2009). How (and why) the immune system makes us sleep. Nature reviews. Neuroscience, 10(3), 199–210. https://doi.org/10.1038/nrn2576
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